Why Every Tradesman Needs Social Media

While a lot of tradesmen tend to have some online presence, there are still plenty of businesses who rely on offline marketing and word of mouth. While this may have been sufficient a few years ago, we have entered a digital age where your online presence is a marker of success, reliability and trust.

A regularly updated website is priority number one however any company website should integrate and link to your social media which is why we believe every tradesman needs social media and here are the reasons why:

Build a Community

Social media is an excellent place to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community in a number of ways, including:

  • Posting useful, relevant and interesting links
  • Competitions and promotions
  • Providing a place to leave reviews and other feedback
  • Offering incentives for activity on the page

    Keep your social media pages fresh, unique and frequently updated can help you to develop a loyal following that will continue to grow and help to gain you business.

    Social Media Is Good for SEO

    Social media can be an effective way to direct traffic to your business website and blog. Your blogs, links, and other actions that are contained on your public Facebook page also can give you an SEO boost if they are indexed by ​search engines. Every social media site which you complete your full company details then also serves as a backlink to your website which once against boosts your SEO goals.

    Having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.

    Showcase your work

    Social media is a great way to show off the quality of your work. Many homeowners and business owners will ask or search for pictures to see what a completed project looks like, and social media is a great way to give them easy access to those pictures showing the quality of your work which once again is a trust factor.

    It is important to ensure that all of your photos are professional and capture workers when they are dressed professionally and working.

    Take great quality photos making sure they are professional and wearing the correct clothing and equipment, and you will definitely attract the attention potential new customers.

    Are you convinced?

    Hopefully you are now convinced that having social media business pages set up is a priority to secure your brand and promote your business. However for those who already have social media pages set up for e.g. Facebook, Twitter, Instagram etc. then hopefully now you have more motivation.
  • How To Check A Tradesman

    When comparing quotes between tradesmen and prices do you know what to look for when running a background check on a company? We know the difference between a certified tradesman and a cowboy and we want to make sure you know. Once you have run your checks you can feel confident knowing your property is in safe hands.

    Check Company Insurance

    Priority number one is to make sure the company is covered with public liability insurance in case someone is hurt on your property and check that the company is covered for damage to your home that may result in you hiring other tradesmen.

    Simply ask for the insurance certificate and check that they are covered for the job in hand to give you peace of mind that they are covered.

    Accreditation

    When looking for a tradesman it is important the company is accredited which shows the standard of the work they complete showcasing they are a reputable company.

    Here are just a few examples of accreditation for trades.

    • Electrician – NICEIC
    • Painters & Decorators – PDA
    • Builder – FMB
    • Boiler installers – Worcester certified

    Before accepting a quote we recommend asking for proof of any accreditation they hold.

    Reviews

    Read customer reviews about jobs they have completed if you see numerous 5 star reviews then you have the peace of mind knowing the reputation they have in your local area.

    Check the date the ratings were provided, if the reviews go back a number of months then you can see the company has been founded a long period of time which again adds to the reputation.

    Why Every Tradesman Needs GMB

    If you’re looking to reach potential customers in your local area then ensure you’re set up with Google My Business. This listing service is for businesses that mainly serve customers within a certain area or radius, increasing online visibility.

    Keeping it Local

    Local area searches are heavily searched via mobile, potential customers will use their smartphones/tablets to aid in their decision-making process. Local searches are all based on your geolocation or search term meaning that the customers viewing your Google My Business listing are in your local area. This means minimal travelling time between jobs helping to increase your profit margins or perhaps increase the amount of jobs you can complete each week as you spend less time on the road.

    Reviews

    Consumer reviews are a pivotal for any businesses today, 85% of consumers trust online reviews just as much as personal recommendations. When trusting a tradesman into your home or to work on your property while you are at work, you need a certain level of trust and reviews showing you are a trustworthy business means alot.

    Quick Form Of Contact

    Allow your customers to get the details they need quickly. Including driving directions, opening hours and contact information. On mobile, this will also include a “Click-to-Call” button.

    Google Posts

    Do you want to raise awareness about a sale or special? Do you want to announce a new feature, service or product? Posts expire after 7 days so you will be prompted via email to replace a post that’s about to expire with something new.

    Videos

    Videos lead to higher engagement and now you can showcase your business with a 30 second clip. This gives you the opportunity to showcase your work, customer service or perhaps a new offer.

  • Google Business Video Guidelines include:
  • – Video Max Duration: 30 seconds
  • – Video Max File size: 100 MB
  • – Video Min Resolution: 720p

    With the growth of voice search into our everyday lives through technology such as Alexa and Siri there is an increased need for services such as Google My Business and active social media accounts for tradespeople to increase the companies online presence and grow customers.

  • What Accreditation Should You Look For?

    Accreditations are the easiest way to visibly see the standard of work and professionalism of a tradesman. However with so many acronyms for accreditations it can make you question “WTH”, to make these accreditations easier to understand we have listed the top associations and what trade each applies to.

    (FMB) Federation of Master Builders

    Established in 1941 FMB is an independent, non-profit organisation, that promotes professionalism and high quality workmanship among small and medium-sized building firms throughout the UK.

    Only builders and specialists who can comply with the FMB entry criteria are accepted as members. The Federation logo on tradesmens company vehicles and marketing is widely accepted as the hallmark of a builder who takes pride in the quality of their work, and who matches it with an equally well-run business.

    NICEIC

    NICEIC highlights electrical safety, professionalism and high industrial standards of work. Since 1956 it has been assessing the electrical competence of electricians to create a register of approved contractors. Contractors are approved via a rigorous assessment process that includes reviewing a sample of the contractor’s work, inspecting documentation and equipment. Once becoming an approved contractor standards will need to remain high as regular reassessment then ensures continued compliance with NICEIC requirements.

    NAPIT

    NAPIT is a Government-approved organisation established for over 20 years and holds registers of installers working within the electrical, plumbing, heating and ventilation sectors and is committed to householder safety. NAPIT registered installers work under a Competent Person Scheme to notify any works undertaken on your home to your Local Authority Building Control, in accordance with Building Regulation requirements.

    Gas Safe Register

    If you are having gas work done in your home or workplace you should only use a Gas Safe registered engineer.

    FENSA

    Looking to replace your double glazing, it needs to comply with the Building Regulations for thermal performance. This can either be achieved by getting the permission and certification for this from your local building authorities. Alternatively, you can get an installer who is accredited by FENSA.

    RIBA

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