While a lot of tradesmen tend to have some online presence, there are still plenty of businesses who rely on offline marketing and word of mouth. While this may have been sufficient a few years ago, we have entered a digital age where your online presence is a marker of success, reliability and trust.
A regularly updated website is priority number one however any company website should integrate and link to your social media which is why we believe every tradesman needs social media and here are the reasons why:
Build a Community
Social media is an excellent place to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community in a number of ways, including:
Keep your social media pages fresh, unique and frequently updated can help you to develop a loyal following that will continue to grow and help to gain you business.
Social Media Is Good for SEO
Social media can be an effective way to direct traffic to your business website and blog. Your blogs, links, and other actions that are contained on your public Facebook page also can give you an SEO boost if they are indexed by search engines. Every social media site which you complete your full company details then also serves as a backlink to your website which once against boosts your SEO goals.
Having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.
Showcase your work
Social media is a great way to show off the quality of your work. Many homeowners and business owners will ask or search for pictures to see what a completed project looks like, and social media is a great way to give them easy access to those pictures showing the quality of your work which once again is a trust factor.
It is important to ensure that all of your photos are professional and capture workers when they are dressed professionally and working.
Take great quality photos making sure they are professional and wearing the correct clothing and equipment, and you will definitely attract the attention potential new customers.
Are you convinced?
Hopefully you are now convinced that having social media business pages set up is a priority to secure your brand and promote your business. However for those who already have social media pages set up for e.g. Facebook, Twitter, Instagram etc. then hopefully now you have more motivation.