If you’re looking to reach potential customers in your local area then ensure you’re set up with Google My Business. This listing service is for businesses that mainly serve customers within a certain area or radius, increasing online visibility.
Keeping it Local
Local area searches are heavily searched via mobile, potential customers will use their smartphones/tablets to aid in their decision-making process. Local searches are all based on your geolocation or search term meaning that the customers viewing your Google My Business listing are in your local area. This means minimal travelling time between jobs helping to increase your profit margins or perhaps increase the amount of jobs you can complete each week as you spend less time on the road.
Consumer reviews are a pivotal for any businesses today, 85% of consumers trust online reviews just as much as personal recommendations. When trusting a tradesman into your home or to work on your property while you are at work, you need a certain level of trust and reviews showing you are a trustworthy business means alot.
Quick Form Of Contact
Allow your customers to get the details they need quickly. Including driving directions, opening hours and contact information. On mobile, this will also include a “Click-to-Call” button.
Do you want to raise awareness about a sale or special? Do you want to announce a new feature, service or product?
Posts expire after 7 days so you will be prompted via email to replace a post that’s about to expire with something new.
Videos lead to higher engagement and now you can showcase your business with a 30 second clip. This gives you the opportunity to showcase your work, customer service or perhaps a new offer.
With the growth of voice search into our everyday lives through technology such as Alexa and Siri there is an increased need for services such as Google My Business and active social media accounts for tradespeople to increase the companies online presence and grow customers.